Transmenu powered by JoomlArt.com - Mambo Joomla Professional Templates Club

Big Brothers Big Sisters of America recently announced that the Men In Need television ad campaign is now available to all Big Brothers Big Sisters agencies. With support from Bank of America, this newest BBBS commercial created in Boise will be used around the country to recruit men as volunteers.

In the campaign, men are shown doing every day things—like shooting hoops or starting the lawn mower—but they are doing them very badly. The little boys are offering their help, wisdom and friendship to these “men in need” as Little Brothers.

The new ads were produced by North By Northwest and are based on the original testimonial campaign produced by Stoltz Marketing for Big Brothers Big Sisters of Southwest Idaho. That campaign yielded tremendous results, including a 42% increase in male volunteer recruitment.

The ad was also tested in six markets across the US to see if other agencies would yield the same results, and in many cases it did! A BIG thanks to the brave “test” agencies: Big Brothers Big Sisters of Tucson, Kansas Big Brothers Big Sisters, Big Brothers Big Sisters of Greater Kansas, Big Brothers Big Sisters of Northeastern Wisconsin, Big Brothers Big Sisters of Pinellas, Hernando and Citrus Communities and Big Brothers Big Sisters of South Texas.